What is the NOODP tag anyway? It is a meta tag that allows a web site owner to opt out from having the search engines display the Open Directory information in the organic SERPs. The tag was first adopted by MSN and then by Google earlier this year. Many of us have been waiting for Yahoo to follow suit because many times the Open Directory information will be displayed for a site as opposed to the site’s title tag and either a snippet of text from site or meta description tag for the actual description.
At the recent Search Engine Strategies conference in San Jose, Yahoo! Search Marketing demonstrated some of the new features of the ad platform that is due to be released sometime in the fourth quarter. I was able to sit in on this “luncheon” session and took a few notes. Here is what I was able to scratch down as they showed us a live demo of the product.
From ClickZ, Yahoo is delaying the launch of its revamped ad system after previously stating that it would be launched sometime during the third quarter. Now they are shooting for the fourth quarter. Yahoo blames the delay on previously unforeseen complications in the quality control and testing process.
Before I write anything, let me preface this post by saying that this information will probably change not too long after it is written. I am referring to who powers who in the realm of search engines. There are currently four major search engines – Google, Yahoo, MSN and Ask (formerly Ask Jeeves). While many other search engines and meta crawlers exist, most of them are powered by one of these “major” engines. Here is a quick rundown of who powers who.
It’s offical! As of July 1st, Yahoo! Sponsored Search (Overture) ads will no longer appear on MSN or Windows Live. They have been slowly phasing the ads out anyway but tomorrow is the official end to the agreement between the two companies. Now if you want PPC exposure on MSN, you’ll have to us Microsoft’s AdCenter itself.
“The search business has been formed. Microsoft doesn’t have a chance.” That is essentially what Yahoo! Chairman and Chief Executive Terry Semel was quoted as saying at a talk organized by the Newhouse communications school of Syracuse University. In light of last week’s stories questioning the possibility of a Yahoo!/Microsoft partnership to combat Google, he also stated that he had turned down an offer from Microsoft to buy a stake in Yahoo’s search business and that discussions about Bill Gates’ software group acquiring the company had not taken place.
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.
Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
A class action lawsuit has been against Yahoo! in a New Jersey federal court accusing them of encouraging click fraud through use of spyware and adware products. Additionally the suit claims that Yahoo! allows ads to be displayed on “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names. Supposedly, the plaintiffs are looking to settle out of court before case goes to trial.
Could Microsoft and Yahoo combine forces to fight Google’s dominance in the search arena? The Wall Street Journal seems to think so. In a story entitled “A Microsoft, Yahoo Tie-Up?”, the WSJ looks at the possibility of the two giants joining forces to take out Google as the dominant force in search.