10 Factors That Determine the Value of Inbound Links

In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both. Following is a simple checklist of what to look for in a valuable inbound link.

When SEO Doesn’t Make Sense

I am always flabbergasted with clients who pay good money for us to develop SEO strategy for them as well as manage their marketing campaigns and yet they do absolutely nothing with it. They ignore requests for web site modifications and enhancements, as well as other marketing suggestions.

It is in these scenarios where SEO does not make sense.

Using Twitter For Customer Service? Absolutely!

Using Twitter For Customer Service? Absolutely!

During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.

Twitter 101 For Business – Some Juicy Tidbits From Guide

Twitter has released “Twitter 101 for Business” which is in essence a guide for getting started with using the service. It covers the basics of Twitter, how to get started, the lingo, and includes many real case studies. The guide begins by pointing out that every day, millions of people use Twitter to create, discover and share ideas with others. It then points out that people are turning to Twitter as an effective way to reach out to businesses.

Winning the Web Launches ‘The Winners Circle’

Let’s face it – information and advice on Internet marketing is easily accessible and quite frankly in abundance. In fact, I am very selective about what I choose to write about here simply due to the fact that I feel much of what I can say has already been said before.

That being said, I feel one of the very best ways to learn Internet marketing tactics such as SEO, PPC and even social media marketing, is to get in there and learn by doing. That’s often easier said than done. But what if you had a mentor… or even mentors – someone to guide you who has actually experienced success themselves?

Secure Your WordPress Blog in 7 Easy Steps

Secure Your WordPress Blog in 7 Easy Steps

I recently had the misfortune of suffering a series of Malware/Trojan virus attacks on this and some other Wordpress blogs we operate. The attacks are behind us now. And while the attacks ended up being completely unrelated to any Wordpress vulnerabilities, I thought it would be beneficial to list some measures that can be put in place to help prevent “attacks” on Wordpress driven blogs.

Twitter Search Is Changing & Businesses Should Take Note!

When I read this morning that Twitter plans to index content in the near future, much like a search engine does, my head began to buzz with ideas on why businesses both large and small should take note of this. In fact, it is going to become increasingly important for business owners everywhere to make sure they not only have representation on Twitter but that they are deeply involved as well.

Using Twitter To Manage Online Brand Reputation

Using Twitter To Manage Online Brand Reputation

Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.

Productivity Tips for Busy Search Marketers

Productivity Tips for Busy Search Marketers

I am a very busy search marketer. Besides running a full service search marketing agency, I write for 7 blogs on a regular basis, manage 3 directories, follow a little over 100 blogs in my RSS reader, am very active on Twitter, am active discovering and bookmarking content on StumbleUpon, Reddit, Mixx, Sphinn and various other social news and bookmarking sites, respond to all RFPs and am still the liaison for all our clients (a full time job in and of itself). So how do I maintain this rigorous daily schedule while not losing my sanity in the process? Here are a few tips that help me to stay productive.