Loren Baker has put together some guidelines in using blog reviews as an effective link building tactic. What I like best about Loren’s post is that he provides sound advice without revealing any specifics such as blogs that sell reviews or even companies that actually provide this as a service. With the war that Google has waged against paid links, it is comforting to see posts such as these that provide useful information without helping Google to identify those who are buying or selling the reviews. It fits right in with my previous plea for the entire paid links industry to go underground.
Li Evans has been after Irma, my wife and half owner of our company, for some time now to do an interview for the Women of Internet Marketing series. Well, Irma finally obliged and the interview is included in issue number 23 in an ongoing series Li has been publishing for some time now.
Small Business Brief, a site devoted to all aspects of small business, which is produced by Robert Clough and company, the same folks who also bring us
Search Engine Guide, has re-invented themselves by converting into a Digg type of site where anyone can submit stories, vote them up or down and of course comment. Built off the same platform as Search Engine Land’s Sphinn, Small Business Brief is now a lot like Sphinn however, not strictly limited to the topic of search engines and search marketing.
If Danny Sullivan’s report over the weekend that Google is in fact reducing the PageRank for sites that are suspected of selling paid links isn’t enough to send the entire paid links industry underground, then I don’t know what is. Add to this the storm of controversy that recently occurred over Rand Fishkin outing sites that sell paid links. Now I don’t sell paid links for the sake of ranking better in the organic search results, however, as one who buys paid links for client sites, I have been a proponent for some time now of the entire industry, those who buy links, those who sell them and everyone in between, working to make it more difficult for Google and other search engines to identify paid link strategies. Currently we are making their job way to easy.
We are having a discussion over at Small Business Ideas Forum where Dale King starts things of by questioning the effectiveness of reciprocal linking tactics. He basically says that once upon a time, reciprocal links were one of the number one ways webmasters acquired links from other sites. However, in current times, reciprocal links have been greatly devalued by the search engines, at least as far as helping a SEO effort. So are reciprocal links a thing of the past? Should webmasters avoid them like the plague? I would say that it really depends on the “type” of reciprocal link.
I wish Movable Type had something better than Akismet which does a pretty good job filtering spam but still very quickly populates Movable Type’s junk folder. While this keeps junk comments from ever appearing on your blog, it still takes time to sift through them in order to locate any good comments which end up in there (which has happened). I have heard they have CAPTCHA support in version 4.0, however we are still running 3.2 and have not gotten around to upgrading yet. My thinking is that someone somewhere must have developed a plug-in that would allow me to install CAPTCHA or a comment challenge of some sort in the version I have right now. I can’t imagine everyone who uses Movable Type spending their valuable time sifting through junk comments to make sure that good comments are not accidentally deleted.
So late last night, with a little searching, I found an awesome plug-in developed by Jay Allen simply called Comment Challenge plugin.
Automating the SEO process has been a hot topic of late. Loren Baker stirred up the conversation with his post “Can SEO Be Automated?” where he talks about the fact that search marketing agency, Commerce360 is developing proprietary software to automate SEO. As of today, his post has received 41 comments, mostly from people defending the fact that SEO cannot be completely automated. I agree! Then Lisa Barone published an excellent post defending the fact that SEO still needs the human element. This leads one to wonder if search engine optimization can actually be accomplished with software or in other words, can monkeys do the jobs of humans?
Ian McAnerin, current president of the two plus year old Search Marketing Association of North America (SMA-NA) has announced that he will be dissolving the organization as of today mostly due to lack of resources. The association was originally founded out of concern that SEMPO, one of the major associations related to the search marketing industry, was not properly serving the needs of everyone. Since then, according to Ian, SEMPO has solved those issues.
Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain.
Li Evans has a great post over at Search Engine Gurus where she explains how to not only optimize press releases for search engines, but people as well. Press release submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as Li explains, “understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases.”