News, Opinion and Commentary
While both Google and Facebook are different animals, it might be difficult to compare their advertising revenue in a typical “apples to apples” comparison. What I can say for sure is that the two online giants attract a lot of ad dollars.
How does one get most use out of Twitter in marketing content, products or services? One word – retweets! The following infographic provides some essential tips to getting the most out of Twitter’s retweet function.
Even though Google+ is no Facebook, its content will appear in Google’s organic search results. In light of this, it’s important for your business to have a page of it’s own. The following infographic reveals some of the SEO value one can look forward to when they properly set up a Google+ profile/page.
Many people don’t realize just how vulnerable their information is. Hackers are always coming up with new ways of accessing personal info and penetrating cyber defenses. To make matters worse, it’s getting harder to keep security measures in place since hacking attempts are constantly evolving.
New Web 2.0 services are driving traffic to websites, building new businesses, and propelling a shift in the way people do online marketing. Here’s all you need to know about how these new social properties can help your traffic grow.
Unless you’ve been living under a rock for the last several years, it is pretty common knowledge that traditional SEO has evolved to include many facets of online marketing. On-page SEO still remains a foundational tactic but the modern day SEO has many other things that they need to employ.
Attention Facebook power users: Below is an invaluable “cheat sheet” created by MyCleverAgency which shows many of the Facebook shortcuts that are available. They include Facebook alt key shortcuts, Facebook new messages shortcuts and even Facebook emoticans.
Brands – we are all familiar with the big ones. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets?
Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas. I will write up a summary later for each but at this time, I’m still quite busy with the conference itself.
PubCon Vegas 2012 is quickly approaching. The dates are October 15 – 18, 2012 at the Las Vegas Convention Center. It promises to be one of the biggest and best PubCons yet! Yours truly will be speaking on two panels and moderating a third. Here is my speaking/moderating schedule.