News, Opinion and Commentary
Brands – we are all familiar with the big ones. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets?
Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas. I will write up a summary later for each but at this time, I’m still quite busy with the conference itself.
PubCon Vegas 2012 is quickly approaching. The dates are October 15 – 18, 2012 at the Las Vegas Convention Center. It promises to be one of the biggest and best PubCons yet! Yours truly will be speaking on two panels and moderating a third. Here is my speaking/moderating schedule.
Online advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, the scales are tipping as the shift from free clicks to paid ones occurs.
I’m happy to announce a new plug-in for Wordpress that we developed that makes including an embed code within your posts a breeze. It’s simply called Embed Code Generator and can be downloaded for free at the Wordpress Plugin Directory.
From its birth just 6 years ago, Twitter has become an extremely important tool in the daily lives of so many. The following infographic takes a visual look at Twitter in 2012 with some of the most recent statistics as well as some facts about its short history.
It’s not pretty but I did come across this handy little infographic that provides some text formatting tips on enhancing Google+ posts. Unlike Facebook and Twitter, Google+ allows you some control over the font format in your posts. This handy little infographic will show you how.
High rankings in the SERPs are nice but often they are not enough to ensure a successful online marketing effort. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. But how does one facilitate their web sites for rich snippets?
I received an interesting email today from Yelp. It wasn’t the typical recommendations of popular place in and around my community but rather what they titled as an “Important Public Service Announcement.” It was in fact a message warning Yelp users, specifically business owners, about some unsavory practices of certain online reputation companies.
The following infographic lays out 10 things you need to know about Facebook’s revamped pages. Do nothing at all, the switch will take place anyway, but if you’d like to get the most out of Timeline, these 10 tips should get you up and running.