News, Opinion and Commentary
The first few years of the social media boom, various employers tried to fight the presence of social media in the workplace, especially among those staff members who had regular access to the internet at their workstations. Today, however, the employer outlook to social media in the workplace has changed significantly, partly due to the inability to filter it out and partially as a result of a more strategic approach to tapping into the power of the internet for contemporary business activities
A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.
Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that they do not appear to be ads at all but rather engaging content.
Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.
I came across this great Infographic today that explains the possible scenarios that will cause content to go viral. Whatever makes a piece of content go viral is mysterious, but also follows certain patterns.
Not surprising, social media is no longer a fad. Twitter, Facebook, LinkedIn, Google+ and other social media sites are part of everyday life for so many and a major reason why CEOs need to follow the trend. This Infographic reveals why CEOs who are not engaging social media need to catch up with the rest of us.
Infographic put out by SEOBook.com demonstrates that by the innovations of Google Search over the years, they have essentially killed long-tail search.
The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.
I recently presented, along with Jay Berkowitz and Rebecca Murtagh, in a session entitled “The Convergence of Social Media & Search” at PubCon Las Vegas 2011 and in my presentation, listed several sites that will allow user to submit their Infographics. As promised in my presentation, I have listed those sites in this post.
Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”