Getting Proactive With Online Reputation Management

Getting Proactive With Online Reputation Management

As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.

Possible Google Acquisitions in 2010 and Beyond?

Possible Google Acquisitions in 2010 and Beyond?

It is becoming more evident everyday that we are living in a Google world. What began as a search engine has quickly evolved into many additional things. Just this month, Google entered the cell phone business with the release of the Nexus One. They are also working their way into the real estate business. What’s next? This post takes a somewhat humorous look at possible Google acquisitions for 2010 and beyond.

Set Up WordPress With Custom Themes, Hosting & Email in Minutes With Page.ly

If you thought Wordpress was only useful for blogging, you’re wrong. It also serves as a great content management system. And while Wordpress itself is relatively easy to set up for the intermediate to expert webmaster, it can pose a degree of difficulty for the novice. Not any more. A new service called Page.ly will allow even the most novice webmaster to set up a functioning Wordpress site with custom theme, hosting and email in minutes.

How Do Search and Social Media Intersect?

How Do Search and Social Media Intersect?

I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”

10 Factors That Determine the Value of Inbound Links

In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both.

Following is a simple checklist of what to look for in a valuable inbound link.

When SEO Doesn’t Make Sense

I am always flabbergasted with clients who pay good money for us to develop SEO strategy for them as well as manage their marketing campaigns and yet they do absolutely nothing with it. They ignore requests for web site modifications and enhancements, as well as other marketing suggestions.

It is in these scenarios where SEO does not make sense.

Using Twitter For Customer Service? Absolutely!

Using Twitter For Customer Service? Absolutely!

During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.

Twitter 101 For Business – Some Juicy Tidbits From Guide

Twitter has released “Twitter 101 for Business” which is in essence a guide for getting started with using the service. It covers the basics of Twitter, how to get started, the lingo, and includes many real case studies. The guide begins by pointing out that every day, millions of people use Twitter to create, discover and share ideas with others. It then points out that people are turning to Twitter as an effective way to reach out to businesses.

Winning the Web Launches ‘The Winners Circle’

Let’s face it – information and advice on Internet marketing is easily accessible and quite frankly in abundance. In fact, I am very selective about what I choose to write about here simply due to the fact that I feel much of what I can say has already been said before.

That being said, I feel one of the very best ways to learn Internet marketing tactics such as SEO, PPC and even social media marketing, is to get in there and learn by doing. That’s often easier said than done. But what if you had a mentor… or even mentors – someone to guide you who has actually experienced success themselves?