It is becoming more evident everyday that we are living in a Google world. What began as a search engine has quickly evolved into many additional things. Just this month, Google entered the cell phone business with the release of the Nexus One. They are also working their way into the real estate business. What’s next? This post takes a somewhat humorous look at possible Google acquisitions for 2010 and beyond.
Another big acquisition has taken place. Experian, a global information solutions company has agreed to acquire Hitwise, a leading Internet marketing intelligence company for $ 240 million in cash. This not even a week after Google agrees to acquire DoubleClick for an astounding $ 3.1 billion and rumors yesterday that eBay is looking to acquire StumbleUpon.
I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube – $3.1 billion in cash! I don’t typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? A few summaries from various sources that might provide a clue.