The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser’s landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.
Do you target specific geographical regions with your AdWords account? Have you wished for a way to test to see if those ads are actually showing for the regions you are targeting? Well now you can preview your ads related to specific regions and localities. Inside AdWords, the official source for information about AdWords, announces the ability to preview your ads no matter where they’re targeted.
Google has updated their landing page quality scoring system for AdWords in order to provide a better user experience for those who actually click the ads. This change will target advertisers whose ads lead to a poor user experience. The result is that their minimum bids will increase. What constitutes a poor user experience? Mostly landing pages that consist of nothing but ads or have very little content along with a bunch of ads.
Google has release another feature into their AdWords controls – dayparting. You can now choose not only the days but the times that your campaigns run. Want to turn ads off on the weekend? No problem. Do you only want to serve ads a certain time of the day? No problem
Google is adding dayparting to AdWords. Advertisers have been asking for it and now they will get it – the ability to schedule ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.
ClickZ News reports on a new deal where Verizon’s SuperPages.com will use its Yellow Page advertiser’s surplus cash to buy Google AdWords.Google already has similar deals with BellSouth and Dex Media, however the SuperPages deal differs in that advertisers don’t pay a flat fee for a guaranteed number of clicks.