I came across a story posted at Search Engine Land pointing out that Google has an “unsatisfactory” record with The Better Business Bureau. How can a company
voted “top global brand” in 2008 at the same time have an unsatisfactory record with the BBB? Apparently because out of 331 complaints filed against the search giant over the past three years, 2 were listed as unresolved. that’s right – just 2! Despite this, Google continues to lead the way in search and nothing on the horizon seems to be able to change that.
In January, I wrote a post about how I was fed up with the Better Business’s Bureau’s Online Reliability program in which they force an additional fee on already paying members in order fro them to be able to display the BBB logo on their sites. A few weeks later, I received a phone call from one of their representatives congratulating me on my post, stating they also wanted to see the program done away with and that my post was helping to speed up that process.
However, little over three months later I get a renewal bill in which the price has now increased from $135 annually to $177.50. I’m not paying. It is not the money… really it is not. It is the principle.
The BBBOnLine Reliability Program has bugged me for some time now. This is a program the Better Business Bureau (BBB) offers its members in which they can place a seal (as shown to the left) on their web site indicating they are a BBB member which then links to the company’s online profile. It requires its own fees in addition to what a company pays to be a BBB member. The program discriminates against businesses who solely conduct business online. This bothers me to no end. Let me tell you why.