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Netflix Takes a Swing at Blockbuster Online

Netflix has filed a patent infringement lawsuit over Blockbuster’s Online service. The Netflix filing calls for an injunction to shut down its rival’s online rental service and punitive damages for the infringement. The patent mentioned in the suit covers the method in which customers choose DVD’s to rent, the number of DVD’s allowed at a time, and the amount of time given for their return – basically Netflix whole business model. Another David vs. Goliath battle in which this blogger is cheering for the underdog.