When commenting on Netflix’s blog regarding the 15% credit they were to provide to their customers, I basically scolded them for using Blogger as their blogging platform. Sorry, but I can’t understand why a company such as Netflix, a leader in mail order DVD rentals as well as a business who has no brick and mortar locations but is an “online” business, would use a free service provided by Google to run a most important function to their customers.
A recent study conducted by Burson-Marsteller revealed that ONLY 15% of Fortune 500 companies communicate with consumers via blogs. This number was quite lower than I expected, at least as far as Fortune 500 companies go. It is not surprising to me however with regards to businesses in general. While any business that has an online presence should be blogging, a large majority of them are not. Read on for some common excuses they come up with along with reasons why those excuses are invalid.
Business owners reluctant to implement a blog may have their reasons but in this social media age, it is really becoming crucial for web sites to become more than stale brochures and static billboards only offering one-way communication. Users want to interact and they want to see a personal side to the company. A blog allows for that and so much more.
Time to vote for your favorite blogs and bloggers related to search and Internet marketing. Loren baker has assembled the voting after compiling favorites from comments on an earlier post. The SearchRank Blog was nominated under the SEO Blog of the year category. Wow – what an honor! Thanks to those who nominated us. Voting is open now and runs thru December 24th after which it will be closed. Good luck to all who were nominated. There is certainly no lack of quality content being produced on a variety of blogs in our industry.
I got tagged so I guess I’m it. I’m referring to a blog tagging game originally started by Jeff Pulver, and archived for the SEO/SEM world at The Blog Tag Tree. The game requires that bloggers share five things about themselves that relatively few people know. Li Evans tagged me so I guess I’ll play. Here are five things that you may or may not know about me.
Yahoo adds another blog to their mix – the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
I came across an article posted at Aviva Directory thanks to Andy Hagans which offers 21 tips on how to launch a blog – successfully. With thousands of blogs launching each and every day, this list provides some basic steps one can take in the first couple weeks of a blog launch. Tips are provided under six main categories – The First Impression, RSS & Subscriptions, Social Bookmarking (aka Going Viral), Getting networked, Link Building and Finishing touches. Following are a few that stand out in my mind.
Rand has done it again with his recent post “21 Tactics to Increase Blog Traffic”, a list of some of the most common pieces of advice on driving traffic to blogs. Honestly, Rand Fishkin of SEOmoz is one of the best I know in the business of attracting link bait. I’m going to start calling him The Link Bait King. Here he not only provides sound advice on increasing blog traffic, but has created another reason to link to his own site.
Just in from CNet News, according to a bill approved by a House of Representatives panel on Thursday, political loggers would be largely immunized from hundreds of pages of confusing federal regulations dealing with election laws.