Business owners reluctant to implement a blog may have their reasons but in this social media age, it is really becoming crucial for web sites to become more than stale brochures and static billboards only offering one-way communication. Users want to interact and they want to see a personal side to the company. A blog allows for that and so much more.
I came across an article posted at Aviva Directory thanks to Andy Hagans which offers 21 tips on how to launch a blog – successfully. With thousands of blogs launching each and every day, this list provides some basic steps one can take in the first couple weeks of a blog launch. Tips are provided under six main categories – The First Impression, RSS & Subscriptions, Social Bookmarking (aka Going Viral), Getting networked, Link Building and Finishing touches. Following are a few that stand out in my mind.
A new study released by KnowledgeStorm finds that blogs and RSS feeds are gaining momentum with business to business users. The survey was completed by more than 4,500 business and IT professionals around the world, representing a wide variety of job titles, vertical industries and company sizes. It aimed to explore how new forms of media such as podcasts and blogs are affecting content consumption and purchasing influence in the BTB marketplace. What was discovered?
I will be heading out for vacation this Sunday for about 10 days. My destination – Hawaii! First time for me believe it or not. Actually it is my lovely wife who is dragging me off. Her idea of a vacation is relaxation while mine is riding roller coasters. This being Hawaii however I’m sure I am going to enjoy it. I need a break from the daily routine anyway and what better way to do it then a relaxing vacation on the little island.