Raven Internet Marketing Tools

RSSAll Entries Tagged With: "Business.com"

A Deeper Look Into the Workings of Business.com

Jeff Behrendt of Aviva Directory has put together an interview with Jessica Bowman, Director of Search Engine Optimization at Business.com. She is their in-house SEO and also frequently writes for Search Engine Land, Search Engine Watch and Search Engine Journal. The interview sheds some light on her duties managing SEO for such a large site as well as a look into how the directory itself is run.

Business.com Makes Things Right

A couple of weeks ago I wrote about Business.com’s practice of using “nofollow” attributes on editorial listings within their directory but did not use them on the paid listings, a backwards procedure for what the attribute was originally intended for. Today they have decided to stop using the attribute altogether.

Business.com Bass Ackwards Use of “nofollow” Attribute

Via Threadwatch, it appears that Business.com has attached the rel=”nofollow” attribute to its editorial listings. At the same time, paid listings (the ones that have four additional links underneath them) do not have the rel=”nofollow” attribute. A bit of a controversial move on Business.com’s part seeing that this attribute was originally intended for paid links and not editorial type of links.