Jeff Behrendt of Aviva Directory has put together an interview with Jessica Bowman, Director of Search Engine Optimization at Business.com. She is their in-house SEO and also frequently writes for Search Engine Land, Search Engine Watch and Search Engine Journal. The interview sheds some light on her duties managing SEO for such a large site as well as a look into how the directory itself is run.
A couple of weeks ago I wrote about Business.com’s practice of using “nofollow” attributes on editorial listings within their directory but did not use them on the paid listings, a backwards procedure for what the attribute was originally intended for. Today they have decided to stop using the attribute altogether.
Via Threadwatch, it appears that Business.com has attached the rel=”nofollow” attribute to its editorial listings. At the same time, paid listings (the ones that have four additional links underneath them) do not have the rel=”nofollow” attribute. A bit of a controversial move on Business.com’s part seeing that this attribute was originally intended for paid links and not editorial type of links.