All Entries Tagged With: "cloaking"

When Is It Okay To Cloak?

How do you get the search engines to recognize the content of a site when it is all Flash? That was the topic of a late night discussion some of us search marketers were having in the Hilton bar last night . I won’t disclose the exact details of the site we were discussing. I have written before on the problems that Flash sites impose as far as a site’s search visibility. Because flash is composed of highly compressed graphics and/or video, the text that is often contained within the Flash elements are invisible. Furthermore if a site is completely Flash, meaning everything is contained with the Flash object – the graphics, the navigation, the content, even the interface, then engines have a difficult time understanding the topic of the site and is some case experience difficulty in crawling pages (if they exist in the first place).