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	<title>SearchRank Blog &#187; cloaking</title>
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		<title>When Is It Okay To Cloak?</title>
		<link>http://www.searchrank.com/blog/2007/04/when-is-it-okay-to-cloak.html</link>
		<comments>http://www.searchrank.com/blog/2007/04/when-is-it-okay-to-cloak.html#comments</comments>
		<pubDate>Thu, 12 Apr 2007 16:57:10 +0000</pubDate>
		<dc:creator>David Wallace</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Spam]]></category>
		<category><![CDATA[cloaking]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[How do you get the search engines to recognize the content of a site when it is all Flash? That was the topic of a late night discussion some of us search marketers were having in the Hilton bar last night . I won't disclose the exact details of the site we were discussing.  I have written before on the problems that Flash sites impose as far as a site's search visibility. Because flash is composed of highly compressed graphics and/or video, the text that is often contained within the Flash elements are invisible. Furthermore if a site is completely Flash, meaning everything is contained with the Flash object - the graphics, the navigation, the content, even the interface, then engines have a difficult time understanding the topic of the site and is some case experience difficulty in crawling pages (if they exist in the first place).]]></description>
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