Content marketing is an effective way to move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates. Check out the following infographic to learn more about how to measure content marketing and how it is a great way to expose consumers to your brand.
It’s hard to read an SEO blog or forum today without seeing the words “content marketing” plastered all over the page. While content marketing is a fantastic tool for building social shares, traffic, brand awareness, and backlinks, it’s not the only link building strategy that works.
Customers are demanding information and the businesses that are providing that information are winning. Developing and implementing content the right way can be a lot of work, but what many don’t know is that companies are creating content on a daily basis and just don’t realize it. Read on to discover some fun ways to create content for your business on a regular basis.