I have written before that we use CopySentry to find and monitor occurrences of copy theft and infringement regarding content on our site. Today, I discovered a story on TechCrunch about a company called Attributor which offers a service very similar to CopySentry but with many added features. Attributor, which is a startup in Redwood City, California, says it can monitor the Web for copied content no matter where it may be, help publishers and media companies track it all, and provide them more options about how to handle it. I am already intrigued.
I came upon such a question today on Search Engine Watch Forums. It is not the first time it has been asked – “Can I include my competitor’s names in my SEO strategy? Will I find myself in any kind of legal trouble?” Or even, “Is it ethical?” Sure you can do it. It is your site – you can do what you want with it. Yes, you may find yourself receiving one of those nice little cease and desist letters. As for ethics, that would depend on what your ethics are.