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Disney Joins Social Media Fray

Is this a sign of trends to come? Large companies setting up MySpace types of sites? Disney has now jumped on the social media bandwagon and will launch a new site next week focused on social networking for kids. The site will be similar to MySpace.com but will have parental controls and feature chat and video clips. WebProNews goes on to say that analysts are skeptical about the success of the site despite the strong brand behind it.