Establishing trust with consumers is crucial to the success of any online business, especially those who are selling a product or service. This is oftentimes easier to do in the “real world” than it is on the Internet. For example, you as a consumer are in a brick and mortar storefront looking to buy a particular product. You can be comfortable with the atmosphere, enjoy the selection of merchandise they have to offer, and even be assured of their stability as a business because they have been around for some time. The sales person can also put you at ease if they are friendly and helpful to you. Web sites are a bit different in that they are not physical locations. Plus you are dealing with a digital medium as opposed to a real person.
We very frequently receive RFPs (requests for proposal) from e-commerce sites. The application behind the e-commerce store, often referred to as a shopping cart application or product database, can be an off the shelf product such as osCommerce, MonsterCommerce or X-Cart to name a few. Or it can even be proprietary, custom developed by a web programmer. No matter how the e-commerce site is powered, there are specific features that we look for in order to know if we will have full liberty to optimize the site so that it has the best opportunity to position well in the organic search results. Some applications already have SEO friendly features built in but many do not. Therefore if you own or are getting ready to set up an e-shop, make sure your product database has the following SEO friendly features.