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	<title>SearchRank Blog &#187; establishing trust</title>
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		<title>How To Establish Trust With Users in the Online World</title>
		<link>http://www.searchrank.com/blog/2007/02/how-to-establish-trust-online.html</link>
		<comments>http://www.searchrank.com/blog/2007/02/how-to-establish-trust-online.html#comments</comments>
		<pubDate>Tue, 20 Feb 2007 14:48:28 +0000</pubDate>
		<dc:creator>David Wallace</dc:creator>
				<category><![CDATA[Business Sense]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[establishing trust]]></category>

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		<description><![CDATA[Establishing trust with consumers is crucial to the success of any online business, especially those who are selling a product or service. This is oftentimes easier to do in the "real world" than it is on the Internet. For example, you as a consumer are in a brick and mortar storefront looking to buy a particular product. You can be comfortable with the atmosphere, enjoy the selection of merchandise they have to offer, and even be assured of their stability as a business because they have been around for some time. The sales person can also put you at ease if they are friendly and helpful to you. Web sites are a bit different in that they are not physical locations. Plus you are dealing with a digital medium as opposed to a real person.]]></description>
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