Most web site marketers wouldn’t even consider such a question especially where Google can at times send 50% if not more of a web site’s traffic. How about if you take Yahoo!, MSN and Ask out of the equation as well? Would your business have a chance of attracting traffic and succeeding if these engines were to send you zilch traffic?
Joe Sinkwitz from the Pay Loan Affiliate Blog has put together a “report card” on Google’s acquisition progress over the years. Not only does he list the date, the company and the type of product or service Google acquired, he scores each acquisition as good, bad or mixed.
Unless you have been living in a cave for the last month, you have no doubt heard of Google’s plan to acquire online advertising company, DoubleClick. Along with that deal, they will acquire search marketing company, Performics which DoubleClick had purchased beforehand in 2004. This has created a stir of controversy among search marketers who are now concerned over the fact that Google owns a search marketing company. Will they embrace it of which there would then be concerns over whether Google would give them preference over other search marketing efforts? Will they sell it to avoid the obvious conflict of interest? Or will they simply shut it down.
Why buy one company or one chunk of technology at a time when you can own the entire infrastructure everything runs on? Phillipp Lenssen over at Google Blogoscoped has put together a fake press release dated about ten years ahead announcing Google’s acquisition of the Internet for $2,445.5 billion in cash.
I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube – $3.1 billion in cash! I don’t typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? A few summaries from various sources that might provide a clue.
That is the lesson that KinderStart.com has learned as their case against Google is thrown out of court by Judge Jeremy Fogel of the U.S. District Court for the Northern District of California. The judge also imposed yet-to-be-determined sanctions on KinderStart legal counsel Gregory Yu for making unsupported allegations against Google.
Is Google looking to dominate the world? Many believe so. They certainly have their hands in more things than most people can keep track of. A video entitled “Master Plan – about the power of Google” suggests that not only is Google becoming too powerful but that they have obtained a mass of information on people, disregarding our privacy. The video even suggests that Google is sharing this information with the CIA.
Announced at PubCon in Las Vegas, Google, Microsoft and Yahoo have agreed to come together and accept a standard protocol for submitting web pages to their crawlers via site maps. Google was the first to develop a site maps program where one could submit a feed to the Google index and not only ensure their pages are crawled but identify any potential problems. Now MSN and Yahoo follow suit. A new site (Sitemaps.org) has been launched that will contain more information on the subject.
This is probably not a surprising headline for most of us who feel that Google is taking over the world. The Raw Story has the details on how Google has just surpassed IBM as the third largest technology company in the world worth a whopping $145 billion. Compare that to IBM’s $139.5 billion valuation and you can see that they have a good lead on them and are now biting at the heels of Cisco and Microsoft who still holds the #1 spot.
Do you target specific geographical regions with your AdWords account? Have you wished for a way to test to see if those ads are actually showing for the regions you are targeting? Well now you can preview your ads related to specific regions and localities. Inside AdWords, the official source for information about AdWords, announces the ability to preview your ads no matter where they’re targeted.
I love this title – “KinderStart Becomes KinderStopped…” coined by Danny Sullivan at Search Engine Watch Blog where he reports that Kinderstart.com has lost their case against Google over rankings. They do have the opportunity to amend defamation claims relating to its PageRank zero score by September 29th but it is unlikely that a move like that will be successful.
On Friday, Google will try to convince a judge to dismiss a lawsuit that challenges the heart of the company’s business: its methods for indexing and ranking Web pages. KinderStart.com originally filed suit against Google in March alleging that it suffered crippling financial harm after its Web site got dropped from the search engine’s index. This is not the first lawsuit of its kind as I recently wrote about another similar lawsuit filed over positioning in Google’s index.