All Entries Tagged With: "Google"

Google Wins the Battle to Acquire DoubleClick

I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube – $3.1 billion in cash! I don’t typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? A few summaries from various sources that might provide a clue.

Don’t Sue Google If They Think Your Site Is Crap

That is the lesson that KinderStart.com has learned as their case against Google is thrown out of court by Judge Jeremy Fogel of the U.S. District Court for the Northern District of California. The judge also imposed yet-to-be-determined sanctions on KinderStart legal counsel Gregory Yu for making unsupported allegations against Google.

Google’s Evil Master Plan for World Domination

Is Google looking to dominate the world? Many believe so. They certainly have their hands in more things than most people can keep track of. A video entitled “Master Plan – about the power of Google” suggests that not only is Google becoming too powerful but that they have obtained a mass of information on people, disregarding our privacy. The video even suggests that Google is sharing this information with the CIA.

Can’t We All Just Get Along? Apparently Google, Microsoft and Yahoo Can!

Announced at PubCon in Las Vegas, Google, Microsoft and Yahoo have agreed to come together and accept a standard protocol for submitting web pages to their crawlers via site maps. Google was the first to develop a site maps program where one could submit a feed to the Google index and not only ensure their pages are crawled but identify any potential problems. Now MSN and Yahoo follow suit. A new site (Sitemaps.org) has been launched that will contain more information on the subject.

Google Now 3rd Largest Technology Company in the World

This is probably not a surprising headline for most of us who feel that Google is taking over the world. The Raw Story has the details on how Google has just surpassed IBM as the third largest technology company in the world worth a whopping $145 billion. Compare that to IBM’s $139.5 billion valuation and you can see that they have a good lead on them and are now biting at the heels of Cisco and Microsoft who still holds the #1 spot.

AdWords Advertisers Can Now Preview Ads By Location

Do you target specific geographical regions with your AdWords account? Have you wished for a way to test to see if those ads are actually showing for the regions you are targeting? Well now you can preview your ads related to specific regions and localities. Inside AdWords, the official source for information about AdWords, announces the ability to preview your ads no matter where they’re targeted.

KinderStart Becomes KinderStopped In Lawsuit Against Google

I love this title – “KinderStart Becomes KinderStopped…” coined by Danny Sullivan at Search Engine Watch Blog where he reports that Kinderstart.com has lost their case against Google over rankings. They do have the opportunity to amend defamation claims relating to its PageRank zero score by September 29th but it is unlikely that a move like that will be successful.

Google In Another Frivolous Lawsuit Over Rankings

On Friday, Google will try to convince a judge to dismiss a lawsuit that challenges the heart of the company’s business: its methods for indexing and ranking Web pages. KinderStart.com originally filed suit against Google in March alleging that it suffered crippling financial harm after its Web site got dropped from the search engine’s index. This is not the first lawsuit of its kind as I recently wrote about another similar lawsuit filed over positioning in Google’s index.

Would Microsoft and Yahoo Combine To Combat Google?

Could Microsoft and Yahoo combine forces to fight Google’s dominance in the search arena? The Wall Street Journal seems to think so. In a story entitled “A Microsoft, Yahoo Tie-Up?”, the WSJ looks at the possibility of the two giants joining forces to take out Google as the dominant force in search.

Google and Microsoft Battle Continues on Many Fronts

Google vs. Microsoft. Microsoft vs. Google. The two giants have been at each other’s throats this week as they battle on various fronts. First, Amazon and A9 (owned by Amazon) are no longer carrying Google search results but rather results from Microsoft’s Live Windows. Secondly, Google is whining over the new Microsoft browser, claiming that users will be forced to use Microsoft’s search results and not have much choice in using others.

Google Juice? What Have They Got Into Now?

Is Google now getting into the beverage business? Not really. However in a new article at the Washington Post, Leslie Walker coins the phrase “Google Juice” which she associates with how high a Web site ranks in Google’s search results.

“Google juice, for the uninitiated, refers to how high a Web site ranks in Google’s search results — the higher the ranking, the more juice. Google juice is all about links.

Google’s Latest Acquisition? A Text Search Algorithm Called Orion

Google’s has hired Israeli-born Ori Allon and along with it, acquired a text-search algorithm Ori developed called Orion. This search engine tool which is being developed in Sydney, Australia, will supposedly revolutionize the way people retrieve information from the net, making searches much less time-consuming by working with existing search engines and expanding on their function.