All Entries Tagged With: "Incredimail"

IncrediMail Provides Valuable Lesson Why Placing All Eggs in One Basket is a Bad Idea

IncrediMail, an Israeli based a company that develops software to customize e-mails, has provided business owners an incredible lesson as to why you should not place all your eggs in one basket. This occurred last week when they discovered that their AdSense privileges had been banned. This resulted in their stock dropping over 45% to a new year low. While IncrediMail does claim to generate revenue by selling software products, offering subscriptions to their content database, and by selling paid advertising on their Web site and e-mail client, they did admit that search revenues powered by Google’s AdSense program made a significant contribution to their results in 2006 and 2007.