All Entries Tagged With: "landing pages"

AdWords Landing Page Quality Update

The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser’s landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.