All Entries Tagged With: "Link Building"

The Four Faces of Link Building [Infographic]

A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.

How Organic Links Have Lost Value

Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.

27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011

The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.

Are Paid Links Still an Effective Link Building Strategy?

Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”

A Quick Guide To Infographic Marketing

While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.

The Ultimate Social Media Profile Chart

This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.

10 Factors That Determine the Value of Inbound Links

In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both.

Following is a simple checklist of what to look for in a valuable inbound link.

Win $5k in Link Building Services with “Boost Your Juice” Contest

The fine folks over at Vertical Measures are feeling very gracious these days. In fact they are giving away $5,000 in link building services to the grand prize winner of a content they are holding called “Boost Your Juice.” There’s even a 2nd place prize of $1,000 in link building services.

It’s a pretty awesome chance for a business to take advantage of Vertical Measure’s premium link building strategies, all designed to improve site visibility for choice keywords in the organic search results.

Link Building Via Blog Comments

There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site’s pages. However, there is a “right” way and a “wrong” way to go about accomplishing this.

Do You Report Paid Links? What Goes Around Comes Around!

I could have also placed “people that live in glass houses shouldn’t throw stones” in the title of this post. The question is, “Are you a search marketer that reports paid links?” Your answer would be either a definite yes, a definite no, or a sometimes, but for competing sites. Patrick Altoft asked the same question in a post at Blogstorm and admitted that he had reported them in the past, but only when the site buying or selling them was a direct competitor and ranked higher than him.

Trading In My White Hat For a Black One

While I did not expect much in the way of news here in the U.S. due to the Thanksgiving holiday, it appears that Google took the opportunity to update their web master guidelines regarding paid links. The changes essentially reveal that buying or selling links that pass PageRank can penalize a site not only in its Google Toolbar PageRank status, but also in Google search results. What does this mean for those that consider themselves “white hat SEOs?” Better go shopping for a new hat – a nice black one.

Sites Selling Text Links Get Google-Slapped, Should They Worry?

It is all over the blogosphere – sites known for selling text link ads or Google PageRank have been slapped with a PageRank reduction for their own sites by the almighty Google itself. Is this a worldwide PR update with a possible algorithm change or is it more along the line of a hand job? Seeing that a couple of sites we launched several months ago are still at a “0″ PageRank, even though they have a good amount of links pointing to them, I’d have to say the latter. The question that remains to be answered is, “should publishers and those buying links be worried?”