In a continuation of response to what Matt Cutts had to say about links yesterday on his blog, what about paid links? How does Google view these, how good are they getting at spotting them and what actions do they take when they do find them?
Because Google focuses more heavily on links then any other search engine, people monitoring link popularity typically pay close attention to how Google views and treats links. Yesterday Google’s Matt Cutts dropped a bomb on some when he wrote up a lengthy post on the indexing timeline of Bigdaddy.
You have no doubt seen the commercials from credit card company Capital One where they use the phrase, “What’s in your wallet?” A recent post of almost the same title by Debra Mastaler has her talking about paid links, link bait, tagging and article writing.
She first visits the fact that the link buying zeal of last year has kind of of died out.