One of the key benefits of having an online web presence is that you have a global reach. However, what if you are primarily a “local” business? You may have global visibility but what you really need to survive is “local visibility.” This post will look at some foundational steps a business can take to improve their visibility in local search.
Businesses will soon have another online reputation tool in their arsenal. Yelp, a popular web site that not only provides listings of local businesses but allows its users post reviews, will begin to allow business owners to publicly respond to reviews. This has not been the case in the past. In fact up until now, Yelp has been pretty steadfast in its refusal to give businesses significant access to its pages. Now that is about to change.
GetListed.org is a fantastic new tool for small business owners that will help them learn more about the way their business is listed in local search engines. Their goal is “to help small businesses claim and enhance their listings at major search engines.”
Here are some great and newsworthy posts I came across today including a look at whether twitter is a great tool or an ultimate time waster and David Mihm’s Local Search Ranking Factors – an exploration of 47 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms.
The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer reviews? In this workshop, Matt McGee, SEO Manager at Marchex will walk attendees through the most popular local search engines and will show you the best ways to leverage them to promote your business online.
Have you noticed any changes in the way Google search engine results pages look when searching for local businesses? They just announced today the closer integration of maps, address and contact info and even reviews of local business when they detect a local search query. In fact, Google states that we will see this kind of information every time we search for a place, business, or other local information. In addition to providing the basic contact information and map locations for several choices at the top of the page, they will also show ratings and provide one-click access to reviews.