Li Evans has a great post over at Search Engine Gurus where she explains how to not only optimize press releases for search engines, but people as well. Press release submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as Li explains, “understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases.”
I received an email from the folks over at PRWeb over the weekend announcing some new features that have been added to their online press release service. These upgrades will enhance the effectiveness of press releases and user’s experience with their service.