I received an interesting email today from Yelp. It wasn’t the typical recommendations of popular place in and around my community but rather what they titled as an “Important Public Service Announcement.” It was in fact a message warning Yelp users, specifically business owners, about some unsavory practices of certain online reputation companies.
This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.
In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.
In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer – social media.
I had a horrible customer service experience with a local body shop earlier this year when I took my son’s 1968 Mustang for repair after a collision. I blogged about it and my post ended up positioning in the top three results at Google, Yahoo and MSN when you searched for their business name. In that post, I used the opportunity to examine their customer service and see what we in the search marketing industry could learn by it.
Andy Beal of Fortune Interactive has written a great piece on reputation management over at Marketing Pilgrim that is definitely worth a read if you are at all concerned about your brand. Let’s face it, if you are out there at all, people are talking about you. The question is are they speaking well of you, creating buzz for your products and/or services or are they criticizing you? Andy points out the obvious, that it can take months, even years to build a good brand. It can also take a lot of money. It is something that should be held dear and precious. At the very same time your brand can be easily tarnished by someone who is upset with you.