All Entries Tagged With: "Online Reputation"

Essential Tools To Monitor Online Reputation

The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.

In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.

Getting Proactive With Online Reputation Management

As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.

Using Social Media To Help Manage Online Reputation

In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer – social media.

How Much Is Your Online Reputation Worth?

I had a horrible customer service experience with a local body shop earlier this year when I took my son’s 1968 Mustang for repair after a collision. I blogged about it and my post ended up positioning in the top three results at Google, Yahoo and MSN when you searched for their business name. In that post, I used the opportunity to examine their customer service and see what we in the search marketing industry could learn by it.