Yahoo’s much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo Search Marketing headquarters along with other prominent bloggers has reported that Yahoo has officially released the new platform. I was able to get a sneak peak at the new system earlier this year.
From ClickZ, Yahoo is delaying the launch of its revamped ad system after previously stating that it would be launched sometime during the third quarter. Now they are shooting for the fourth quarter. Yahoo blames the delay on previously unforeseen complications in the quality control and testing process.