When Google decided to acquire DoubleClick nearly a year ago, many in the search marketing industry were very concerned that Google now owned a SEO company – Performics. It would be a huge conflict of interest to have a organic search index and yet at the same time be making money providing a service that helps companies to improve their positioning in that index. When the acquisition was finally approved last month, Danny Sullivan wrote an open letter asking Google to do the right thing.
Now that Google officially owns DoubleClick, there is another dilemma at hand and that is they also own a SEO company. Is this a conflict of interest? Absolutely! Let’s face it – Google is now in the SEO business – selling services through DoubleClick’s Performics to people who want to rank well on search engines, including Google. This also places Google in the paid inclusion business, something it called evil back in 2004, when it went public.
Danny Sullivan has written an open letter to Google asking them to do the right thing – namely to spin off Performics as they should not own such a company.
Unless you have been living in a cave for the last month, you have no doubt heard of Google’s plan to acquire online advertising company, DoubleClick. Along with that deal, they will acquire search marketing company, Performics which DoubleClick had purchased beforehand in 2004. This has created a stir of controversy among search marketers who are now concerned over the fact that Google owns a search marketing company. Will they embrace it of which there would then be concerns over whether Google would give them preference over other search marketing efforts? Will they sell it to avoid the obvious conflict of interest? Or will they simply shut it down.