All Entries Tagged With: "ranking reports"

Search Ranking Reports – R.I.P.

My thinking for the last few years now is that static search engine ranking reports hold little value in and of themselves. These are reports typically run by a software program in which a list of keywords is added along with the main URL of the site(s) you wish to check and the software then queries pre-selected search engines, creating a report showing where your site ranked for each term. This may have been a suitable way of measuring the success of an SEO effort (although traffic should always be measured as well) a few years ago but nowadays with the personalization of the search engines, not to mention all the other sources of traffic that can be derived including social media sites, press releases, blogs, etc., static ranking reports no longer paint an accurate picture.