We are having a discussion over at Small Business Ideas Forum where Dale King starts things of by questioning the effectiveness of reciprocal linking tactics. He basically says that once upon a time, reciprocal links were one of the number one ways webmasters acquired links from other sites. However, in current times, reciprocal links have been greatly devalued by the search engines, at least as far as helping a SEO effort. So are reciprocal links a thing of the past? Should webmasters avoid them like the plague? I would say that it really depends on the “type” of reciprocal link.