As a final installment to my “back to the basics” series, this post will discuss some of the pitfalls or obstacles you may come across when developing a SEO strategy. These may include duplicate content issues, potential problems with e-commerce sites and/or content management systems and obstacles that Flash and AJAX technologies may pose.
This is the second installment of a “Back to the Basics” series I am currently writing. In case you missed it, the initial installment was about keyword research and how it is the foundation of any search engine optimization (SEO) effort. In this segment I will actually detail how to go about developing a SEO strategy for your web site.
This is a “back to the basics” style of post related to search engine optimization (SEO). I plan on doing a number of these over the next couple of weeks that will detail the entire SEO process — from laying the foundation with strategic keyword research to effectively monitoring your progress. So if you consider yourself “advanced” in SEO, you might not wish to read any further. My target audience for this post is the “newbie” — in other words, those who are just beginning their education in SEO or at least are fairly new at the practice.
I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn’t, whether it is growing or declining and the like. It is no different then when celebrities use their clout and status to speak out of some subject like they are some kind of authority on the matter when in all actuality they are not.
The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC (AdWords) to focusing more on traditional SEO and link building. The strategy paid off — Wasp spent less and got better results. Their web traffic grew by 60%, topping 600,000 visits while they were able to cut external spending by 13% in the process.
Automating the SEO process has been a hot topic of late. Loren Baker stirred up the conversation with his post “Can SEO Be Automated?” where he talks about the fact that search marketing agency, Commerce360 is developing proprietary software to automate SEO. As of today, his post has received 41 comments, mostly from people defending the fact that SEO cannot be completely automated. I agree! Then Lisa Barone published an excellent post defending the fact that SEO still needs the human element. This leads one to wonder if search engine optimization can actually be accomplished with software or in other words, can monkeys do the jobs of humans?
Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain.
SEO, short for search engine optimization is the act of optimizing web pages so that they position well in the organic search results for related keyword phrases. Hopefully the effort drives traffic and increases conversions in the process. Part art, part science, part common sense, SEO has become a necessary ingredient for web sites if they are going to capitalize on the 70 – 80 percent of searchers who click on organic search listings. Is SEO a one time fix – something that can applied to web pages once and then leave them be or is it more of an ongoing practice?
Aaron Wall (aka SEO Book) has authored a new article that takes a unique look at the difference between what he calls “Tactical SEO vs Strategic SEO.” He explores the idea that many SEO tactics work well at achieving a certain goal, but to be wildly profitable one needs to go beyond tactics and approach things from a strategic front. “Many people who are great tactical SEOs do not build much equity because tactics without strategy have little value,” Aaron proclaims.
In performing search engine optimization, should SEOs keep their procedures and strategies secret from clients? Should their clients sit patiently by, waiting for the end results and not be concerned about the process that gets them there? I would answer no on both questions. In fact, I firmly believe that the client should know everything that is being done to optimize their sites for organic search. Not only do I believe in full disclosure, I believe in documenting it in writing.
I live and breath SEO and SEM. It is certainly a passion of mine and has been for some nine years now. However even passions can get weary and sometimes I just need a break. With that thought, my friend Matt McGee has come up with a list of 21 signs that may indicate you need a break from SEO.