I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
I can’t believe it has been almost a year since I wrote my first “The Thanksgivings of a Search Marketer” post but no doubt – here we are. Therefore in traditional fashion, seeing that those of us in the United States will celebrate the Thanksgiving holiday this coming Thursday, I thought I’d once again reflect on what I am thankful for as a search marketer. Of course first and foremost I am thankful for my wonderful wife, Irma, my family, my faith and the many blessings that have been bestowed upon me this year. However, seeing that this is a search marketing blog, I thought it would be fun to put together a list of things I am thankful for related to that world.
Kevin Newcomb reveals the results of the latest Search Marketing Benchmark Survey from MarketingSherpa at SearchDay where he reports that search marketing budgets are expected to increase by double-digit percentages next year. This is no surprise as we have seen a continual trend over the years of companies allocating more funds toward search marketing efforts. One reason for this increase is the anticipation of higher prices. That would include increasing PPC prices on keyword buys as well as firms who continue to increase pricing.
Are garage sales similar to search marketing? I think so. I have just survived another garage sale that my wife has put on in which I started to think how a successful garage sale is a lot like a successful search marketing effort. Likewise a garage sale that performs poorly can be compared to a search marketing effort that delivers a poor ROI. My wife has always had very successful sales which has been the result of a lot of hard work. More than once she has completely surprised me in how she can turn a nice profit out of what I consider junk (stuff we no longer use or need).
After putting together an SEO proposal for a small business web site they came back and informed me that they only had $300 to spend. That’s not monthly folks, but period! After looking over my proposal which was more to the tune of a few thousand dollars, they wondered what they could do (if anything) with such a small budget.
This is the second part of a recap of what I spoke on in a session entitled “So You Want To be a Search Marketer” at the recent Search Engine Strategies conference in San Jose. In part 1, I provided some statistics on how much money is pouring into this industry, explained how I happened to “stumble” into search marketing after experiencing success marketing one of my own sites, and talked about how to gain hands-on experience by applying search marketing techniques to a working web site before engaging paying clients. In part 2, we are going to look at how budding search marketers can network with businesses as well as peers, how they can effectively brand themselves, how to stay on the cutting edge of this fast paced industry and some things not to do.
I recently had the opportunity to speak on a brand new session introduced during the Search Engine Strategies San Jose conference entitled “So You Want To be a Search Marketer.” The session explored ways that budding SEMs can educate themselves as well as get started in the industry. I approached this topic from the perspective of one who learned and applied SEM techniques to one of our own sites before ever deciding to take on paying clients. I thought I put together a post on what I spoke on as well as include the actual PowerPoint slides for those who would like to view them.
I had the opportunity to speak at the Business Network of Anthem’s weekly meeting on the subject of what else – search engine marketing. A small group of around twenty people gathered, all who own small businesses in the Anthem, Arizona area where I also live. The group consisted of bankers, financial advisors, insurance brokers, home improvement service providers, an auto repair facility owner, a flooring company, a swimming pool service provider and the list goes on.
“It’s the most wonderful time of the year…” – uh oh you caught me singing Christmas melodies. It is that time of the year again – faith for some, the gathering of family as well and of course, gift giving. And with gift giving, there is gift getting (receiving). Have you made your wish list yet? I have, at least from a search marketing perspective. Allow me to share what I would like for Christmas this year.
This Thursday, those of us in the United States will celebrate the Thanksgiving holiday. While I am thankful for my family, faith and the many blessings that have been bestowed upon me, I thought it would be fun to put together a list of things I am thankful for related to the world of search. These include tools, resources and even influential people. Search marketing has come a long way since I first entered it in 1997. With its evolution, there are many things I’m thankful for that help me to do my job well on a daily basis.
How do you know if the female in your life, whether that be your wife or mother, is a search marketer? Jill Whalen takes a humorous look at this with 12 Signs Your Wife (or Mom) is an SEO. Jill is one of the leading female search marketers in the world so she ought to know the signs that indicate that one’s wife or mother are involved in search marketing. In fact I would venture to say that many of the tips listed are out of her own life examples.
A new study released by Piper Jaffray shows that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages, which placed second. The cost per acquisition for search is on average $8.50, whereas the Yellow Pages was the second-most efficient channel at $20 per customer acquisition. These two are followed by online display ads at $50, email at $60, and direct mail at $70. The study also found that because of the explosive growth of local search, the number of online advertisers could reach 2-4 million over the next five years from the current number of 700,000.