Danny Sullivan has a great write-up in Search Engine Land relaying his experiences in searching for small businesses and coming up frustrated. He had assumed that every business owner, large or small, must understand by now the importance of appearing before these customers in search. However as he recently sought out local businesses to help with his needs after a recent move, Danny was reminded of just how far behind some companies remain.
I can’t believe it has been almost a year since I wrote my first “The Thanksgivings of a Search Marketer” post but no doubt – here we are. Therefore in traditional fashion, seeing that those of us in the United States will celebrate the Thanksgiving holiday this coming Thursday, I thought I’d once again reflect on what I am thankful for as a search marketer. Of course first and foremost I am thankful for my wonderful wife, Irma, my family, my faith and the many blessings that have been bestowed upon me this year. However, seeing that this is a search marketing blog, I thought it would be fun to put together a list of things I am thankful for related to that world.
Are garage sales similar to search marketing? I think so. I have just survived another garage sale that my wife has put on in which I started to think how a successful garage sale is a lot like a successful search marketing effort. Likewise a garage sale that performs poorly can be compared to a search marketing effort that delivers a poor ROI. My wife has always had very successful sales which has been the result of a lot of hard work. More than once she has completely surprised me in how she can turn a nice profit out of what I consider junk (stuff we no longer use or need).
I had the opportunity to speak at the Business Network of Anthem’s weekly meeting on the subject of what else – search engine marketing. A small group of around twenty people gathered, all who own small businesses in the Anthem, Arizona area where I also live. The group consisted of bankers, financial advisors, insurance brokers, home improvement service providers, an auto repair facility owner, a flooring company, a swimming pool service provider and the list goes on.
Jennifer Laycock, editor of Search Engine Guide, has authored a new eBook entitled “Small Business Guide to Search Engine Marketing” specifically for small business owners. Jennifer has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001. Although I have not reviewed the eBook yet, I am sure it is packed with valuable information that will help any small business owner understand more about the benefits and “how-to’s” of search engine marketing.