I wrote last week about The SEMMYs, an annual awards event honoring the great content produced across the search and online marketing industry, in which a total of 9 posts from this blog or ones I had published at Search Engine Guide had been nominated in a total of 7 categories. While I felt it was quite an honor to have so many posts nominated, there was still many posts within each category until now where judges have selected the finalists. The good new is that we have had 4 posts selected in 4 separate categories.
The Semmys is an awards site that was put together by my good friend, Matt McGee, in which he has nominated a number of the best posts of 2007, all arranged by category (much like the Emmys). Categories include SEO, PPC, Small Business, Google, Analytics, Online Marketing/General, Blogs and Blogging, Search Tech, Reputation Management, Link Building, Rants and Viral Marketing. A total of 9 posts from this blog as well as ones I have published elsewhere have been nominated in 7 categories.
I just finished speaking on the “So You Want To Be a Search Marketer” panel at Search Engine Strategies Chicago 2007 and wanted to provide a brief overview of what I spoke on as well as highlight some of the great questions we received.
SEMPO has launched their 4th annual “2007 State of the Market Survey” which helps paint a picture of where the search marketing industry is, how it has grown, how it is expected to grow, and trends for the future. They are seeking participants whether seasoned in SEM or still wet behind the ears.
Kevin Newcomb reveals the results of the latest Search Marketing Benchmark Survey from MarketingSherpa at SearchDay where he reports that search marketing budgets are expected to increase by double-digit percentages next year. This is no surprise as we have seen a continual trend over the years of companies allocating more funds toward search marketing efforts. One reason for this increase is the anticipation of higher prices. That would include increasing PPC prices on keyword buys as well as firms who continue to increase pricing.
Joe Whyte has put together an excellent piece of linkbait based on the popular segment “If They Mated” on Late Night With Conan O’Brien. Had my morning coffee been ready when I saw this, I would have spit it out all over my computer screen. What about you? Are you ready to fall back in your chair laughing. Then proceed to check it out.
Search Engine Land has launched a new social community web site called Sphinn. What is it? It is a social site for search and interactive marketers designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. I know, I know… you must be thinking, “Not another social media site to keep track of!” Get used to it as I see no end to social media sites continuing to pop up all over the place. This one is especially cool however as it is associated with Search Engine Land. We all knew it was coming and here it is.
Sad news out of Search Engine Watch – Elisabeth Osmeloski is leaving her position as Editor to start a new venture with Zonder.com, a vacation rentals company. Zonder is a venture capital funded start-up, based in Salt Lake City where Elisabeth calls home. She will become Director of Online Media for the company. Nobody has been named officially to take over her role at SEW, however Rob Kerry (aka EvilGreenMonkey) has been appointed “Forums Editor” over the Search Engine Watch Forums.
Friend and colleague, Neil Patel has certainly risen to rock start status in the industry of search marketing as of late. So who better to provide advice on how to be a mover and shaker in their given industry than Neil himself? This is why he has launched a new blog called QuickSprout in which he will provide practical insight on how to become an influencer and major rock star in your industry.
Matt McGee from Small Business SEM has put together a fun post comparing well known SEO/SEM personalities to celebrities recognized throughout the world. Names include Rob Kerry (aka Evil Green Monkey), Rebecca Kelly, Bill Slawski, Jeremy Shoemaker (aka Shoemoney), Scott Orth, David Temple, Li Evans, Todd Malicoat, Chris Boggs, Todd Friesen, Jennifer Laycock, Cameron Olthuis, Lisa Barone, Andrew Goodman and Justin Sanger.
I love my career – running a search marketing firm. I get to take on exciting challenges in an industry that is constantly changing and evolving. Search marketing is a fun and rewarding career. That is not the only reason why I love the fact that I’m a search marketer but also because I could have one of these jobs instead.