All Entries Tagged With: "SEO"
Search Ranking Reports – R.I.P.
My thinking for the last few years now is that static search engine ranking reports hold little value in and of themselves. These are reports typically run by a software program in which a list of keywords is added along with the main URL of the site(s) you wish to check and the software then queries pre-selected search engines, creating a report showing where your site ranked for each term. This may have been a suitable way of measuring the success of an SEO effort (although traffic should always be measured as well) a few years ago but nowadays with the personalization of the search engines, not to mention all the other sources of traffic that can be derived including social media sites, press releases, blogs, etc., static ranking reports no longer paint an accurate picture.
SEO Strategies For Large Corporate Sites
During the recent Search Engine Strategies conference in New York, I had the opportunity to attend the “In House: Big SEO” session and listen in on how in house SEOs handle their search engine optimization strategies for large corporate sites. While the actual SEO techniques between small sites and large sites do not differentiate that much, the hurdles one has to clear are worlds apart.
When Is It Okay To Cloak?
How do you get the search engines to recognize the content of a site when it is all Flash? That was the topic of a late night discussion some of us search marketers were having in the Hilton bar last night . I won’t disclose the exact details of the site we were discussing. I have written before on the problems that Flash sites impose as far as a site’s search visibility. Because flash is composed of highly compressed graphics and/or video, the text that is often contained within the Flash elements are invisible. Furthermore if a site is completely Flash, meaning everything is contained with the Flash object – the graphics, the navigation, the content, even the interface, then engines have a difficult time understanding the topic of the site and is some case experience difficulty in crawling pages (if they exist in the first place).
10 Steps To a Successful SEO Relationship
Having worked with companies both large and small for almost a decade now, I have learned that there are fundamental principles that both parties must follow if they are going to have a successful SEO relationship. And that is what SEO truly is – a relationship or better yet, a partnership between the two parties. Like any partnership, there are do’s and don’ts that each party must practice if the relationship is to be a success. While not a complete list, I have put together ten important things to practice in order to have a successful SEO relationship.
Is It Legal To Include Competitor’s Brands in SEO Strategy?
I came upon such a question today on Search Engine Watch Forums. It is not the first time it has been asked – “Can I include my competitor’s names in my SEO strategy? Will I find myself in any kind of legal trouble?” Or even, “Is it ethical?” Sure you can do it. It is your site – you can do what you want with it. Yes, you may find yourself receiving one of those nice little cease and desist letters. As for ethics, that would depend on what your ethics are.
Will Personalization of Search Engines Kill the Need For SEO?
It has been a worry of many SEOs for the last couple of years. Will the fact that search engines are adding more “personalization” to the search results eventually kill the business of performing search engine optimization for web sites? SEO has become a very lucrative business and has seen many new companies as well as individuals come into the space for the last several years. SEOs fear that their livelihood may be in jeopardy as engines like Google, Yahoo and others cater to the personal searching habits of their users.
How To Get Free SEO Advice For Your Specific Web Site
The places to obtain free SEO advice are plentiful. There are forums, blogs, articles, ebooks, webinars, and even live internet radio shows such as WebmasterRadio.fm. However most often the advice given is more of a general nature involving specific techniques or strategies that can be applied to a multitude of sites. If advice is given about a specific site, such as in a forum, it is most often generalized so it can help all who visit the forum as opposed to just the site owner themselves.
SEO Is Not Rocket Science, It’s Like Baking a Cake
At least that is what Dave Pasternack of Did-it.com is saying. Yes he has stuck his foot in his mouth once again. Are you tired yet of hearing from this guy? I know I am. In this latest DM News article, he answers a series of questions, one of which he compares SEO to baking a cake. Sound foolish? Wait, there’s more.
What To Look For in a SEO Friendly E-Commerce Application
We very frequently receive RFPs (requests for proposal) from e-commerce sites. The application behind the e-commerce store, often referred to as a shopping cart application or product database, can be an off the shelf product such as osCommerce, MonsterCommerce or X-Cart to name a few. Or it can even be proprietary, custom developed by a web programmer. No matter how the e-commerce site is powered, there are specific features that we look for in order to know if we will have full liberty to optimize the site so that it has the best opportunity to position well in the organic search results. Some applications already have SEO friendly features built in but many do not. Therefore if you own or are getting ready to set up an e-shop, make sure your product database has the following SEO friendly features.
WebGuerrilla Exposes the Half Truths of Frogs
Greg Boser (aka WebGuerrilla) doesn’t post often on his blog but when he does, boy does he have something to say. This latest post which refutes the half truths being spread first by Did-it.com’s president, David Pasternack and followed by executive chairman, Kevin Lee, is no exception. Both David and Kevin’s articles attempt to paint a picture that SEO is a dying art while the future is all PPC. Greg exposes their hypocrisy in a most excellent post. I’ll provide a few excerpts below but definitely take some time to read it in its entirety.
Matt Cutts – Could You Answer Some Questions While the Misses is Away?
Matt Cutts wife is gone on vacation. With that you would think that Matt would be taking it easy but not so. Rather he has been posting like crazy at his blog. Therefore Rand Fishkin thought it might be a good time to ask Matt some specific questions – eleven to be exact. Seeing that Matt was absent from the SES Chicago show last week, possibly Matt would take some time to answer a set of questions that offer multiple choice answers? The answer was yes which produced a nice list of juicy tidbits regarding Google outlook on web sites and search marketing.
Is Your SEO a Quack? Ten Telltale Signs That They May Be
While there are many fine SEO firms spread out across the globe, there is equally a share of bad firms as well or as Jill Whalen calls them, “Quacks.” In her most recent newsletter, Jill provides 10 signs that your SEO may be a quack. Some of them are obvious but others might not be quite so obvious to those shopping for SEO services. That is why when searching for an SEO vendor, it is so important to perform due diligence so you can have confidence in who is finally selected. Jill’s tips will help identify firms to stay clear of. I will list them below but for more detailed explanation of each, visit her newsletter archive.
