Danny Sullivan has a great write-up in Search Engine Land relaying his experiences in searching for small businesses and coming up frustrated. He had assumed that every business owner, large or small, must understand by now the importance of appearing before these customers in search. However as he recently sought out local businesses to help with his needs after a recent move, Danny was reminded of just how far behind some companies remain.
There are times where it can be difficult to almost impossible for small to medium sized businesses (SMBs) to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very thin slice of the pie or abandon paid search marketing altogether.
Small Business Brief, a site devoted to all aspects of small business, which is produced by Robert Clough and company, the same folks who also bring us
Search Engine Guide, has re-invented themselves by converting into a Digg type of site where anyone can submit stories, vote them up or down and of course comment. Built off the same platform as Search Engine Land’s Sphinn, Small Business Brief is now a lot like Sphinn however, not strictly limited to the topic of search engines and search marketing.
In May, Google announced that they had begun to roll out “universal search” features, where their search results pages would contain more than just web pages and documents. Additional content would include videos, images, news, maps, books, and even stock quotes. In a blog post on the subject, Marisa Mayer wrote, “With universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.”