The 2nd installment of SMX Advanced has come and gone. I was glad to have been able to be a part of it having missed the first one. In two days I live blogged a total of 8 sessions and attended one additional one that I didn’t live blog. I met up with many old friends and even met some new people. It was also the first trip to Seattle for me although there was little time to actually enjoy the city. All in all, another great conference and a great trip.
What really matters? Accessibility, discoverability and conversions are the big stuff that matters. The place to really start in investigating potential problems is the search results themselves. If there is a problem, is it related to indexing, ranking or crawling? This session provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.
Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. In this session which is being moderated by Jeffrey K. Rohrs of ExactTarget and Jessica Bowman of SEM In House (Q&A moderating), we will hear from Andrew Beckman of Location3 Media, Dave Davies of Beanstalk Search Engine Positioning, Russ Mann of Covario and Jon Miller of Marketo as they discuss what they are currently facing with the so-called recession and what steps they are taking for clients to help them continue to get the most out of their search marketing efforts.
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.
When a paid search campaign results in leads, are you keeping track of them in an organized, efficient manner? This SMX Advanced session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management.
Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read “buy”) takes vision, planning and execution. In this session, you’ll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable.
At one time the model was simple — agencies got 15%. But that’s not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best?
I am currently in Seattle where despite the rain, I am enjoying the weather immensely. I left the 100 plus degree weather in Phoenix yesterday and will be here till Thursday, attending SMX Advanced. Last night’s network reception hosted by Microsoft was wonderful and presented to opportunity to be reconnected ‘in real life’ with old friends in the industry if search and social media.