All Entries Tagged With: "Social Media"

What Is the SEO Value of a Google+ Profile

Even though Google+ is no Facebook, its content will appear in Google’s organic search results. In light of this, it’s important for your business to have a page of it’s own. The following infographic reveals some of the SEO value one can look forward to when they properly set up a Google+ profile/page.

Social Media in the Workplace

The first few years of the social media boom, various employers tried to fight the presence of social media in the workplace, especially among those staff members who had regular access to the internet at their workstations. Today, however, the employer outlook to social media in the workplace has changed significantly, partly due to the inability to filter it out and partially as a result of a more strategic approach to tapping into the power of the internet for contemporary business activities

14 Tips For a Successful Facebook Advertising Campaign

Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that they do not appear to be ads at all but rather engaging content.

10 Reasons Why Content Goes Viral (Understanding Viral Content)

I came across this great Infographic today that explains the possible scenarios that will cause content to go viral. Whatever makes a piece of content go viral is mysterious, but also follows certain patterns.

CEOs and Social Media [Infographic]

Not surprising, social media is no longer a fad. Twitter, Facebook, LinkedIn, Google+ and other social media sites are part of everyday life for so many and a major reason why CEOs need to follow the trend. This Infographic reveals why CEOs who are not engaging social media need to catch up with the rest of us.

A Quick Guide To Infographic Marketing

While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.

The Ultimate Social Media Profile Chart

This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.

PubCon Las Vegas 2010: The Convergence of Social Media & Search

Following is a summary of what I presented at this year’s PubCon conference held in Las Vegas. The session deals with the following questions: “Does social media prevent the need for search?” or “Does social media play an important role in search?”

Afraid of Social Media? Excuse 5: Why We Aren’t Blogging

Just a few short years ago, companies who had yet to launch web site were thought of as pre-historic or dinosaurs. The same in beginning to hold true for companies who have web sites but have yet to enter the world of blogging. The excuses are many, none of which are really valid. They essentially center around budget, lack of contributors and not feeling they have anything to say.

Afraid of Social Media? Excuse 4: Corporate Red Tape

In part four of a series on why companies are slow to embrace social media, corporate red tape and multiple layers of bureaucracy is often the culprit that literally ties the hands of marketers. I have seen this occur time and time again with regards to search marketing projects. It is no surprise then that it would occur equally as much if not more when social media marketing is brought up.

Afraid of Social Media? Excuse 3: We Do Not Have The Budget

In part three of a series on why companies are slow to embrace social media, budget or lack thereof comes into play. While large companies seem to have money to burn, the same is not true with most small to medium sized business which comprise the bulk of clients we deal with. Because budgets are limited, SMBs try to squeeze all they can out of every marketing dollar.

So when you begin to mention things like “social media marketing” and social media optimization” the wall of defense immediately goes up and most often along the lines of “we have no money.”

Afraid of Social Media? Excuse 2: No One To Monitor

In part two of a series on why companies are slow to embrace social media, I want to look at another common excuse I hear from existing clients. When questioned as to why they have yet to get involved in social media, they complain that there is no one within their company who can actually monitor any social media sites they get involved with.