I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
I was recently asked the question, “How do you market your company on social news / bookmarking sites without appearing like a spammer?” This is a great question — one that has a pretty straightforward answer but which also requires a lot of work. Why? Because it is easy to sign up for a social bookmarking site and simply submit your own “stuff.” Submitting your own stuff does however not guarantee that your efforts will be successful. There is actually a lot more to it.
I came across an excellent post yesterday by Allen Harkleroad, a small business owner I have met over at the social news site Mixx, where he outlines some of the lessons he has learned playing and marketing on social networking sites. It is common sense for most that there is a right way and a wrong way to go about interacting on social media/networking sites. Allen compiles the lessons he has learned in a most excellent read.