Traditional companies have been very slow to embrace the social media/networking phenomena. As I work with companies who are running existing search marketing campaigns, I hear a broad range of excuses why they have yet to jump on the social media/networking bandwagon. The first of many excuses is that companies fear they will not be able to control the social media environments should they get involved.
Mixx has announced a variety of new features related to the comment system, communities, fighting spam, awards and has even added domain endorsing. All in all they make Mixx an even better user experience than it already is. Following is a summary of what has been added, updated and improved.
I was recently asked the question, “How do you market your company on social news / bookmarking sites without appearing like a spammer?” This is a great question — one that has a pretty straightforward answer but which also requires a lot of work. Why? Because it is easy to sign up for a social bookmarking site and simply submit your own “stuff.” Submitting your own stuff does however not guarantee that your efforts will be successful. There is actually a lot more to it.
I know that LinkedIn Company Profiles is in beta but seriously, they should have fine-tuned it a bit more before announcing it to the world. In a March 20th announcement, LinkedIn informed us that we would now be able to see over 160,000 company profiles in the same manner that you can see individual profiles. These include Fortune 500 companies such as eBay to philanthropic organizations such as the Bill & Melinda Gates Foundation.
Stan Schroeder wrote a piece on Mashable questioning whether the popular micro-blogging service, Twitter should be used for anything important. He writes, “Here’s a simple rule: if it’s important, don’t say it on Twitter. If it requires a response, don’t say it on Twitter. If you actually care whether anyone will see what you’ve just written, don’t say it on Twitter. Twitter, however fun it may be, simply isn’t designed for it.” Sorry, I don’t agree.
For you Twitteraholics, I’d like to point out some gadgets that may help to simplify and enhance the experience of using Twitter. They range from browser plug-ins, desktop applications and even mash-ups that turn the Twitter experience into a three dimensional geographical event.
I love Twitter. It is a continuously open tab in my Firefox browser right alongside Bloglines. Yes it can be a huge time waster and some people “abuse” it by updating about the most ridiculous things. However, I like it and find it quite useful for a number of things. Maki of DoshDosh has come out with an excellent post listing 17 ways one can use Twitter.
Twitter is scheduled to be offline tomorrow from 10am-10pm PST – 12 whole hours. That is a half a day folks! What are hardcore Twitter addicts to do with their time? Here are seven things that certainly won’t replace the Twitter experience but are sure to help you get through the downtime.
I published a piece today at Search Engine Guide entitled “5 Ways Small Business Can Benefit From Social Media/Networking Sites” which lists five ways small to medium sized businesses (SMBs) are benefiting from the social media/networking space. Sites like Facebook, Flickr, LinkedIn, YouTube and many others are providing numerous opportunities for SMBs to brand themselves, build link popularity, attract traffic to their sites, interact with consumers and network with others in their industry.
You know it is inevitable – that is social networking functionality will eventually infiltrate just about every web site on the planet. Now, my favorite basketball team, the Phoenix Suns, have embraced social media with the launch of PlanetOrange. PlanetOrange is the team’s new site, which was created in conjunction with KickApps, featuring iStreamPlanet for this white label solution. Based on Microsoft’s Silverlight technology, iStreamPlanet offers the site’s streaming media player.
In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer – social media.
Traditional companies have been very slow to embrace social media. In fact it seems that some are downright scared to death of it. Sites like MySpace, Facebook, LinkedIn, Digg, even Twitter continue to grow in popularity as well as usage and yet the willingness of many companies to jump on board is to say the least – apathetic. One of the most common fears seems to be the lack of control a business has once they step into that social media space.