I received an interesting email today from Yelp. It wasn’t the typical recommendations of popular place in and around my community but rather what they titled as an “Important Public Service Announcement.” It was in fact a message warning Yelp users, specifically business owners, about some unsavory practices of certain online reputation companies.
Businesses will soon have another online reputation tool in their arsenal. Yelp, a popular web site that not only provides listings of local businesses but allows its users post reviews, will begin to allow business owners to publicly respond to reviews. This has not been the case in the past. In fact up until now, Yelp has been pretty steadfast in its refusal to give businesses significant access to its pages. Now that is about to change.