What really matters? Accessibility, discoverability and conversions are the big stuff that matters. The place to really start in investigating potential problems is the search results themselves. If there is a problem, is it related to indexing, ranking or crawling? This session provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

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If you've ever tried to find the spare toilet paper in someone else's bathroom, you've experienced a usability issue. Just like the owner of that bathroom, we sometimes get so used to our own sites, we can't see what needs to be fixed. In this workshop, Matt Bailey, Founder of Site Logic Marketing will walk you through common problems that can make your site a hassle for visitors to use. Find out how even the smallest change can make a dramatic impact on your site's conversion rates.

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Posted by David Wallace | Permalink | Comments (0)