During the 2014 Pubcon conference in Las Vegas, I had the privileged of doing a split-session where the topic of mine was “infographics!” I decided to put together a presentation on common mistakes that are made during the design and marketing process of infographics.
Infographics are all the rage these days. They are a powerful form of content marketing that can attract a lot of eyeballs – if done right! However, even with all the factors that contribute to a great infographic, if the infographic is not marketed effectively, then what is the point?
While there are a lot of great infographics that are being produced these days, there are also a lot of bad ones. This post looks at some common mistakes people make when designing infographics.
No doubt there is a lot of nonsense that occurs everyday on Twitter but isn’t this the case for any social media site? Selfies, foodie pics, location statuses, what your cat did for the day and the list goes on. But is Twitter good for business? Thousands upon thousands of businesses would say an absolute “Yes!”
While Google have never fully disclosed all of the ranking factors that are part of their search algorithm, they have said on many a occasion that there are around 200 or so of them. Single Grain and Backlinko decided to put together the following infographic which is the best “guesstimate” of what those ranking factors might be.
Pinterest has a great potential for brand promotion where companies can present their products to a large number of eager customers. The following infographic makes a case as to why Pinterest is good for business.
Every savvy Internet marketer worth their salt wants to know – what do web pages that are well positioned in Google have in common and what distinguishes them from lower ranking pages? To answer this question, SearchMetrics examined 300,000 URLs appearing in the top search result positions for the presence and extent of certain properties.
I love Wordpress for its ease of use, clean code (if you have the right theme), friendliness with SEO and availability of free plug-ins. However, if you fail to properly secure your Wordpress application, it can quickly fall prey to hackers and malicious spammers. The following infographic highlights some of the most popular security plugins among Wordpress users
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. That is why I was excited to come across this infographic from the folks at Mindflash which provides all the essentials for effectively marketing on this very popular social networking portal.
Content marketing is an effective way to move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates. Check out the following infographic to learn more about how to measure content marketing and how it is a great way to expose consumers to your brand.