How to Build Backlinks…WITHOUT Content

How to Build Backlinks…WITHOUT Content

It’s hard to read an SEO blog or forum today without seeing the words “content marketing” plastered all over the page. While content marketing is a fantastic tool for building social shares, traffic, brand awareness, and backlinks, it’s not the only link building strategy that works.

The Art of Natural Inbound Links

The Art of Natural Inbound Links

When Google’s search algorithm examines your inbound link profile, it can see it in one of two ways – natural or unnatural. In trying to please the Google powers-that-be, you certainly do not want them to think your link portfolio as unnatural. The following infographic explains the “art of natural links.

The Four Faces of Link Building

The Four Faces of Link Building

A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.

How Organic Links Have Lost Value

How Organic Links Have Lost Value

Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.

27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011

27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011

The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.

Quick List of Infographic Directories/Archives

I recently presented, along with Jay Berkowitz and Rebecca Murtagh, in a session entitled “The Convergence of Social Media & Search” at PubCon Las Vegas 2011 and in my presentation, listed several sites that will allow user to submit their Infographics. As promised in my presentation, I have listed those sites in this post.

Are Paid Links Still an Effective Link Building Strategy?

Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”

A Quick Guide To Infographic Marketing

A Quick Guide To Infographic Marketing

While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.

10 Factors That Determine the Value of Inbound Links

In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both.

Following is a simple checklist of what to look for in a valuable inbound link.

Link Building Via Blog Comments

There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site’s pages. However, there is a “right” way and a “wrong” way to go about accomplishing this.