While both Google and Facebook are different animals, it might be difficult to compare their advertising revenue in a typical “apples to apples” comparison. What I can say for sure is that the two online giants attract a lot of ad dollars.
As promised last week, Yahoo! is rolling out their new ranking model today for its paid search advertisers. Gone is the highest price gets the highest position model and what is replacing it is a system that operates in much the same way as Google AdWords does.
The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser’s landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.
Yahoo adds another blog to their mix – the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
Yahoo’s much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo Search Marketing headquarters along with other prominent bloggers has reported that Yahoo has officially released the new platform. I was able to get a sneak peak at the new system earlier this year.
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.
Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Is the company that provides exposure for your ads the best solution to set up your account? In my own professional opinion, I would have to answer a resounding “no!”