Link Building Via Blog Comments

There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site’s pages. However, there is a “right” way and a “wrong” way to go about accomplishing this.

Before I provide a list of things you should not do, allow me to point out that gaining links from blog commenting is a fringe benefit. In other words, gaining a link should not be your main objective. You should be commenting in order to join the conversation. That is what blog comments are all about.

Many bloggers (myself included) believe that good comments should be rewarded with a link back to the commenter’s site (if they so choose to include one). However, the way you go about commenting and including a link will clearly demonstrate whether you are there to contribute or merely to take.

Here is a short list of things “not to do” when commenting on blogs.

  • Don’t leave comments like “nice post” or “I agree” and then include a link. It is only so obvious that you are there only to try to earn some unearned link juice. Leave comments like that on this blog and they will be deleted.
  • Make sure your comment is of “quality value.” Mis-information, spelling and grammar errors, or even unprofessional language will reflect badly on you, doing you more harm than good.
  • Don’t try to stuff keyword rich anchor text in the “Name” field. Most bloggers know your name is not “Orlando Florida Real Estate” or some other keyword laden phrase. If this practice does not get your comment deleted, many bloggers (myself included) will modify what you included in the that field to better reflect who you actually are.
  • Use the “URL” field to include your link as opposed to the actual “Comment” field itself. There are times where a link is warranted in the main body of the comment but most often if simply linking to your site, the “URL” field is the safest place to include a link.
  • Don’t mass comment all at once. When I see the same person commenting on a number of posts, all in a row, their intentions are clear. Funny that I rarely find quality comments when this scenario occurs.
  • Don’t post the same comment across multiple blogs. This might occur when several bloggers are covering the same story. Remember that many bloggers in any particular industry know each other. Duplicate comment spammers can be easily identified and dealt with accordingly.

The bottom line is to use blog commenting in the way it was originally designed. Most often it takes little time, it allows you to interact with the author of the post as well as other people, you may attract visitors to your own site when you add quality to the post and you’ll get a link in the process.

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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