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Organic Search Marketing FAQs
What is Search Engine Optimization (SEO)?
There are many different opinions on what search engine optimization otherwise known as SEO means. To properly define this, it helps to first look at what "optimize" actually means. Webster's Dictionary
defines it as follows:
optimize v., mized, mizing. -v.t. 1. to make as effective, perfect, or useful as possible. 2. to make the best of. 3. to write or rewrite (the instructions in a computer program) for maximum efficiency
and speed in retrieval, storage, or execution. 4. Math. to determine the maximum or minimum values of (a specified function that is subject to a set of constraints). -v.i. 5. to be optimistic.
optimization, n. optimizer, n.
Therefore our definition of SEO is to take all the various elements of a web site that are important to a search engine and "write" or "rewrite" them for maximum efficiency, the efficiency being that the
site will rank well in the search engines for specific keywords and phrases. Those elements often include things like title tags, meta tags, html text (body copy), alt attributes, internal linking
structure and page design or html architecture. These are on the page factors that search engine evaluate when deciding which web site shows up first for a particular search query.
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